Dealing With The Pessimists





When dealing with local business doers, this question may raise: why should I register my trademark?

You may have dealt with this question when explaining the importance, or even the urgency, of trademark registration. The remark does not only come from those in small businesses, those who earn billions of income from their business can also be such pessimistic.
Most of the time, the negativity raised as they might not yet understand the importance and benefits of trademark registration. In addition, specific to SME, there is an assumption that filing a trademark registration is pricey. Also, those with such remark may not aware of what he/she had spent to build their businesses and brands. Dealing with such question, instead of lecturing them about trademark law, I think you want to ask them the following questions:

  • Has it been more than a year marketing a product or service bearing a particular trademark?
  • Does he/she mind if someone else is using the trademark?
  • Had he/she been enjoying the financial benefits from using the trademark?

If the answers to the questions are mostly yes, explaining the urgency of registering a trademark is easier.

In a different situation where you discuss trademark protection in Indonesia with those who just getting started, you want to emphasize the importance of early filing in a country applying first-to-file rule as an integral part of their business plan. In this case, the best way to convince them is a true story of late filing and its consequences.

Do you have different opinion or strategy?

Comments

Post a Comment

Popular posts from this blog

Indonesia Keluar Dari PWL

Image
Direktorat Jenderal Kekayaan Intelektual sedang berupaya keras agar Indonesia bisa keluar dari PWL. Apa itu PWL? PWL adalah singkatan dari Priority Watch List. Gampangnya, PWL adalah suatu daftar yang isinya negara-negara dengan kasus pelanggaran kekayaan intelektual yang berat dan serius. PWL memiliki saudara ipar berinisial WL. Nah kalau yang ini singkatan dari Watch List. Nyaris sama dengan PWL, Watch List berisi negara-negara yang juga memiliki permasalahan pelanggaran kekayaan intelektual yang relatif lebih ringan ketimbang mereka yang ada di PWL. Daftar ini dibikin oleh USTR. Kalau ini singkatan dari United States Trade Representative, suatu badan pemerintah federal Amerika Serikat yang tanggung jawabnya adalah mempromosikan dan mengembangkan kebijakan perdagangan negara Paman Sam. Sebagai salah satu wujud tanggung jawabnya, mereka setiap tahun membuat daftar PWL dan WL. Dua daftar ini menjadi sekadar gambaran bagaimana hukum terkait kekayaan intelektual ditegakkan atau, secara l...
Read more

Trademark Protection in Indonesia: Don't Let Someone Else Steal Your Thunder!

Image
  Do you want to launch your brand in Indonesia as a business owner or entrepreneur? Perhaps you already have a presence in the country and want to expand your reach? Whatever your circumstances, one thing is certain: you do not want someone else to steal your thunder by using your trademark without permission. That is why trademark protection is crucial in Indonesia. This article will look at the significance of trademark protection in Indonesia. First, let us discuss the first file system in Indonesia. According to this system, the first person or entity to file a trademark application for a specific mark will be granted ownership rights to that mark. This can be difficult for businesses that already have a mark in Indonesia but want to expand.  But don't let the fact that Indonesia was the first to implement a file system scare you away from doing business there. You can navigate the trademark registration process and ensure that your mark is protected with the assistance...
Read more

E-court for commercial matters and intellectual property

Image
Indonesia has introduced new rules to make it easier for people to protect their intellectual property. The Commercial Court of the District Court of Central Jakarta has issued a Decree No. W10-U1/05/KP.00.3/I/2023, which says that people must now register online with the court to enforce their intellectual property rights. This new system, called e-court, will take effect on January 24, 2023, and covers disputes related to commercial matters and intellectual property. With e-court, people can register their cases online, make payments electronically, receive electronic summons, and carry out legal proceedings through the internet. However, people can still go to court in person if they prefer. This new decree is in response to Supreme Court Regulation (“PERMA”) Number 1 of 2019, which outlines how e-court systems should be used in court proceedings. Other commercial courts in Indonesia have not yet implemented this system, but it is hoped that this new decree will encourage other cour...
Read more