Dealing With The Pessimists
When dealing with local business doers, this question may raise: why should I register my trademark? You may have dealt with this question when explaining the importance, or even the urgency, of trademark registration. The remark does not only come from those in small businesses, those who earn billions of income from their business can also be such pessimistic. Most of the time, the negativity raised as they might not yet understand the importance and benefits of trademark registration. In addition, specific to SME, there is an assumption that filing a trademark registration is pricey. Also, those with such remark may not aware of what he/she had spent to build their businesses and brands. Dealing with such question, instead of lecturing them about trademark law, I think you want to ask them the following questions: Has it been more than a year marketing a product or service bearing a particular trademark? Does he/she mind if someone else is using the trademark? H...