Enforcemark

Berikut ini kesalahan-kesalahan yang umumnya dilakukan pebisnis terkait merek dan perlindungannya. 1. Menunda Perlindungan Merek Merek dilindungi dengan didaftarkan di Kementerian Hukum dan HAM. Nah, banyak yang berpandangan atau bahkan memilih untuk mengupayakan perlindungan mereknya ketika usahanya besar atau bernilai berkali lipat dari modal awal berusaha. Umumnya, mereka yang berpendapat demikian adalah mereka yang belum mengetahui perlu dan pentingnya kekayaan intelektual bagi usaha mereka. Sebagian lainnya melihat bahwa pendaftaran merek adalah pengeluaran dana sia-sia. Padahal penundaan upaya perlindungan merek ini dapat menimbulkan kerugian besar atau berdampak sistemik pada kemajuan usaha.   Selain itu, pada sisi yang lain, terdaftarnya suatu merek dapat dilihat sebagai investasi. Padahal, tanpa perlindungan, pihak manapun bisa menggunakan merek yang sedang anda pakai. Dalam asas first-to-file yang dianut oleh Indonesia, siapa yang duluan mendaftarkan suatu...

So you received a report that the trademark office will reject your trademark application. It said that the mark is similar to a prior registration or pending application. You have the opportunity to respond the provisional rejection. As the proprietor of the mark(s) is related to the client, you would think that a letter of consent will solve the matter. But, really?   In practice a l etter of consent will not improve the chances in overcoming a provisional rejection . The Indonesian trademark office is strict in their view that even related companies ,   e.g. in the same group ,  cannot give consent to another related company to overcome a citation. So is obtaining a letter of consent is a bad idea at all? Not really.   L etter of consent is useful to eliminate infringement risk in respect of the   cited mark (s).

When dealing with local business doers, this question may raise: why should I register my trademark? You may have dealt with this question when explaining the importance, or even the urgency, of trademark registration. The remark does not only come from those in small businesses, those who earn billions of income from their business can also be such pessimistic. Most of the time, the negativity raised as they might not yet understand the importance and benefits of trademark registration. In addition, specific to SME, there is an assumption that filing a trademark registration is pricey. Also, those with such remark may not aware of what he/she had spent to build their businesses and brands. Dealing with such question, instead of lecturing them about trademark law, I think you want to ask them the following questions: Has it been more than a year marketing a product or service bearing a particular trademark? Does he/she mind if someone else is using the trademark? H...